Insight:
Like any other online shopping, online DVD shopping business has shown illustrious growth in the last 5 years and this is proven by increase in the number of online stores and the huge customer base they have. People like to be entertained and they love it when it comes cheap.
Company overview:
www.yourmovies.com is an online DVD store which offers DVD's at very cheap rates to the subscribed customer. This online store is powered by Columbia house which has been in the media distribution business since early 70's.
Site overview:
The home page is simple and has white, grey and red background which is dull and uncomplicated. One can effortlessly navigate the site. It is easy to search by title, actor, Item # or director and there is also an advanced search option.
Selection:
The site has a vast selection of movies in all genres like western, horror, romance, musicals, documentaries, etc to name a few. They have segregated collection of classical, most wanted, new arrivals, best sellers and milestone movies as well. The site has list of movies based on the plan which saves time for the customer.
Commitment:
Once subscribed, the customer has to buy at least one DVD each month for 3 consecutive months. The customer has to update the movie queue with their favorites. The top on list will be automatically shipped to the customer on the monthly anniversary day. In case, the customer fails to update the queue, no movie will be shipped but, the amount will be deducted from the account. This commitment holds good only for the first 3 months.
Other policies:
Payment: The site accepts credit cards, debit cards and even PayPal. The card registered will be automatically debited every month for 3 months.
Return policy: If the customer does not want the DVD or wants to unsubscribe, the DVD has to be returned within 10 days in unopened, unused and new condition and the customer's has to pay the shipping cost.
If the DVD received is damaged, the customer can contact the customer service and they will revert with details.
Selection process:
The customer has to update the list of favorite movies in the queue which will be acted upon every month. The top on the list if available will be shipped, if unavailable, the second top will be sent; so on and so forth.
Summary:
Precisely, this is a DVD store that offers even the new releases at cheap rate and the customer can save almost $2 per DVD on shipping cost. |
